“The idea that some lives matter less is the root of all evil in this world.”

FARMER

THE PROTECTORS

A RHINO IS SLAUGHTERED EVERY 7 HOURS FOR IT’S HORN

The insatiable desire for rhino horn has fueled a poaching crisis
hurtling rhinos towards extinction.

Rhinos have survived predators, climate change, and disease for 50 million years. Asia’s soaring demand for rhino horn will loom rhinos to extinction. Rhino horn is declared more valuable than gold, diamonds, and cocaine fetching a price tag of US$60,000 a kilogram.  The illicit rhino-horn trade is rooted in traditional Chinese medicine.

The rhino poaching crisis in South Africa is much larger than the species being slaughtered for its horn in order to supply Traditional Chinese Medicine. The killing of these prehistoric animals is one symptom of a much larger disease … filled with greed, corruption, and organized crime that permeates every level of the chain of command. From the rangers on the front lines who put their lives in danger every day to the Asian markets, the poacher’s pipeline illustrates just how deep this war runs.

WHITE RHINO 20,000

JAVAN RHINO 60

BLACK RHINO 4,000

WESTERN BLACK RHINO 0

ONE-HORNED RHINO 2,300

SUMATRAN RHINO 100

blood ivory

RHINO HORN

Asia is bankrolling the rhinos loom to extinction funded by greed, corruption, and an insatiable desire for rhino horn.

International trade in rhino horn has been banned under the Convention on International Trade in Endangered Species of Fauna and Flora (CITES) since 1977. 95% of the world’s rhinos have been lost in the past 40 years. China officially banned in 1993 rhino sales within its own borders.

A network of African gangs, international criminals, and corrupt government officials are profiting from the rhino horn trade, creating regional instability and strife. Rhino horn today is worth more than gold, diamonds, and cocaine. One kilogram of horn is worth $60,000 in the Asian market. A large rhino horn can sell for $350,000.

Ingesting rhino horn has the same restorative property as chewing your finger nails

THE LAST RHINOS STANDING

RHINOS HAVE AN INSTRUMENTAL GLOBAL IMPACT SHAPING THE PLANET’S ECOSYSTEM.

An ancient species of evolution, rhinos rank amongst the most endangered species on earth. Identified as an umbrella species, rhinos protect other species by maintaining diverse grasslands, reducing fire hazards, and fertilizing the soil. They serve as carbon sinks for carbon dioxide in the atmosphere, essentially a cause of global warming.

SPECIES THREATS

HABITAT LOSS

Most rhino habitats extend outside protected areas, and the rapid growth of human populations and extension of agriculture into rangelands and forests means that rhino habitat is continuing to dissipate.

POACHING

Rhinos are darted, poisoned, trapped with snares, or taken down with high-powered rifles. While the animal is sometimes still alive, the horns are gouged from their face with hatchets or chainsaws. Rhinos die an agonizing, slow death from hemorrhage often while their young watch nearby. There has been an escalation in poaching and illegal trafficking in recent years driven by increasing demand in Asia.

TROPHY HUNTING

An endangered species is supremely desired by hunters who yearn to add the rarest of animals to their trophy collection. The winner of the trophy hunting auction pays up to $350,000 for the right to kill an endangered species. Affluent individuals, primarily of American and European origin, spend between $50,000 and $350,000 to kill a rhino. Male rhinos mature slowly and can take as long as twelve years before reproducing. The mother gives birth to a single calf which can take up to 18 months to be born. In short, rhinos cannot reproduce fast enough to offset the population declines.

SOLUTIONS

  • Ban the sale of all rhino horn.
  • A Complete ban on all commercial and domestic trade in horn internationally.
  • Mandatory destruction of all rhino horn stockpiles, including confiscated horn.
  • Investment in border force training regarding wildlife crime and increase port (sea and air) security.
  • Strengthen and implement laws associated with wildlife crime.
  • Educate consumers in order to stem the demand for rhino horn.

keep-rhinos-horny

RHINO HORN

Rhino horn is ground up and used in traditional Asian medicine and folk remedies for a range of alleged ailments from hangovers, impotence, fevers, to cancer cures. The horn is made up of the same material that comprises human hair and nails and has no scientific curing maladies. The Asian markets put such trust in these remedies that all scientific studies have been ignored.

LEADING BUYERS OF RHINO HORN

CHINA AND VIETNAM

WE CAN SAVE TOGETHER

Never buy rhino horn products

Sign petitions against the rhino horn trade

Help fund rhino protection by making donations

Spread the word to family and friends

Tell your governors to ban the horn trade

HELP SAVE THE RHINO AND THE ENDANGERED SPECIES ACT

Wildlife is under attack by Congress. Congressional bill H.R. 2603 aims to remove Africa’s species from the Endangered Species Act. This includes Africa’s most vulnerable iconic species like elephants and rhinos. Some powerful members of Congress and special interest groups are trying to dismantle the law. We need your help to save this landmark Act before it’s too late.

TAKE ACTION NOW HERE

HORNY FACTS

are the second largest land animal
weight up to 7,000 lbs
live up to 40 years
horns are made from keratin
in a group are called a crash
have small brains
can run up to 40mph
use piles of dung to leave “messages” for other rhinos

keep rhinos horny